May 27, 2022

Suzuki enthusiasts

Road, Race & Track Motorcycle Specialists, Circuit Support & in-house Dyno tel: 01296 632009


MSG Racing (“us”, “we”, or “our”) operates the website (the “Service”).

This privacy policy sets out how we collect, use and disclosure any personal data when you use our service and the choices you have associated with that data.

We are committed to ensuring your privacy is protected and only use your data to provide and improve the service.  By using the service, you agree to the collection and use of information in accordance with this policy.  MSG Racing may change this policy from time to time by updating this page.  You should check this page from time to time to ensure you are happy with any changes.

What We Collect

Personal Data

While using our service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”).  Personal identifiable information may include, but it not limited to:

Email address

First and last name

Phone number

Demographic information such as postcode, preferences and interests

Other information relevant to customer surveys and/or offers

Use of Data

MSG Racing uses the collected data to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping

To provide and maintain the Service

To notify you about changes to our Service

To notify you of special offers and promotional products or services from time to time

To allow you to participate in interactive features of our Service when you choose to do so

To provide customer care and support

To improve our products and services

To monitor the usage of the Service

Controlling your Personal Data

You may choose to restrict the collection or use of your personal information in the following ways:

Some forms on our website may have a box you can click to indicate that you do not want the information to be used for direct marketing purposes

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we are required by law to do so.

Transfer of Data

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there.  Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

MSG Racing will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.

Disclosure of Data

Legal Requirements

MSG Racing may disclose your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation

To protect and defend the rights or property of MSG Racing

To prevent or investigate possible wrongdoing in connection with the Service

To protect the personal safety of users of the Service or the public

To protect against legal liability

Security of Data

We are committed to ensuring your information is secure.  In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us.  If you click on a third party link, you will be directed to that third party’s site.  We strongly advise you to review the Privacy Policy of every site you visit.  We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Cookies and Usage Data

We may collect information how the Service is accessed and used (Usage Data”).  This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are small files which ask permissions to be placed on your computer’s hard drive.  Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.  Cookies allow web applications to respond to you as an individual.  The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

Examples of Cookies we use:

Session Cookies. We use Session Cookies to operate our Service.

Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

Security Cookies.  We use Security Cookies for security purposes.


You are advised to review this Privacy Policy periodically for any changes.

Changes to this Privacy Policy are effective when they are posted on this page.


Contact Us

You can contact us in any of the follow ways:

By email:

By phone: 01296 632009

By mail:  MSG Racing, Westfield Farm, Westfield Road, Long Crendon, Bucks HP18 9EW



This is the Cookie Policy for MSG Racing, accessible from

What Are Cookies

Cookies are tiny files that are downloaded to your computer to improve your experience.  This policy describes what information they gather, how we use it and why we sometimes store these cookies.  We will also explain how you can prevent the cookies from being stored, however, this may downgrade or ‘break’ certain elements of the sites’ functionality.

For more general information on cookies, see the Wikipedia article on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below.  Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site.  It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help on how to do this).  Be aware that disabling cookies will affect the functionality of this and many other websites that you visit.  Disabling cookies will usually result in also disabling certain functionality and features of this site.  Therefore it is recommended that you do not disable cookies.

The Cookies We Set

Forms related cookies.  When you submit data through a form such as those found on contact pages, web shop or comment forms, cookies may be set to remember your user details for future correspondence.

Site preferences cookies.  In order to provide you with a great experience on this site, we provide the functionality to set your preferences for how this site runs when you use it.  In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties.  The following section details which third party cookies you might encounter through this site:

Google Analytics, which is one of the most widespread and trusted analytics solution on the web, for helping us to understand how you use the site and ways that we can improve your experience.  These cookies may track things such as how long you spend on the site and the pages you visit so we can produce engaging content.  For more information on Google Analytics cookies, see the official Google Analytics page.

Third party analytics are used to track and measure usage of this site so we can produce engaging content.  These cookies may track things such as how long you spend on the site or the pages you visit which helps us to understand how we can improve the site for you.

From time to time we test new features and make subtle changes to the way the site is delivered.  When we are still testing new features these cookies may be used to ensure you receive a consistent experience whilst on the site and ensuring we understand which optimisations our users appreciate the most.

As we sell products, it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track.  This is important to you as it means that we can accurately makes business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

The Google AdSense service we use to serve advertising uses a Double-click cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.  For more information on Google AdSense see the official Google AdSense privacy FAQ.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways.  For these to work the following social media sites including Facebook, Instagram, Twitter, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

More Information

If there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.  However if you need more information, you can contact us in any of the following ways:


Phone: 01296 632009

Post: MSG Racing, Westfield Farm, Westfield Road, Long Crendon, Bucks HP18 9EW.

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